- Digital Marketing in Toronto
Get Digital Marketing Success with Proven SEM Tactics and Google Ads Management
If you're looking to get more customers online, than Search Engine Marketing (SEM) is for you. With Google Ads (Adwords) and Microsoft Advertising (Bing Ads) being one of the most profitable advertising methods out there - it's no wonder why so many businesses use online advertising to increase awareness, transactions and leads.
After years of developing my skills in digital marketing in Toronto, I found that pay-per-click advertising was an area where businesses could make a real difference, quickly, by driving instant, relevant traffic. Utilizing PPC advertising is extremely powerful for go-to-market strategies and driving growth.
Whether you want to increase awareness, drive traffic to your website or get more leads and sales, I can help you meet your and exceed your goals. My 15+ years of digital advertising expertise will help your business meet its goals at each step of your customer’s journey. Get me working for you today!
The most common and longest running Google PPC ads are Google Search Campaigns. They allow businesses to place ads in Google's vast network of search results. Your products or services are shown to people actively looking for it on the internet--perfect!
The Google Display Network is a collection of over two million websites that reach 90% internet users globally. With this platform, you can serve your ads on the leading sites around the world. Display ads are great for creating awareness with new users or converting users into customers with remarketing.
Google Shopping Ads appear at the top of the search results when users use specific keywords. The ad contains information about colors, sizes and prices for this particular item as well an image and link back to your ecommerce product page.
The best way to get your local business seen is through local ad campaigns. With a low entry barrier and easy-to use tools, you can quickly reach customers in your targeted geographic area that will bring more foot traffic in. Combine with Google Business Profile for best results.
One of the most important parts in any paid search campaign is keyword research. Starting off by identifying the best performing keywords for your brand and then optimizing that list to find new, relevant options. Over time, your ad groups will be optimized by continually adding negative keywords and by pausing low-performing options.
Amazingly, creative and straightforward PPC ads will be developed that are super relevant to your business. They will be continuously monitored and improved over time to meet and exceed your objectives, whether it’s awareness, leads or sales. Repeated A/B testing will be conducted to maximize results.
You won’t have to worry about the complexity of managing your own online advertising campaign. I’ll take care everything from A/B testing and bid strategies like Target CPA, all while keeping things simple for you!
Rest assured, I'm a Google Partner.
Google Ads Certifcates
My 20+ years of online marketing experience should come in handy for you just like it did for these small and medium sized businesses.
